Fret is a concept company I created to showcase another aspect of my editorial design skills. I chose to design a catalogue to show a different genre of editorial design that would ultimately challenge the way I structure a design compositionally to work in varying mediums. One important aspect of this front and back cover design was having two completely different background images work with each other to show Fret’s aesthetic in its typography. By applying Fret’s logotype to selected words on the back cover I was able to build a connection in the brand image.